A client asked if I had a document justifying the need for food styling services on a photo shoot.
And I replied:
"We don't have a go-to text we use to explain to clients why working with a food stylist is worth their while, but you might mention to them that the polish a stylist brings to a project is invaluable. Food stylists are artists trained to know how food will be captured on film, so where a chef can prepare and plate a dish that is no-doubt delicious to behold in person, a food stylist brings to set the ability to insure that that appetizing nature of the dish translates into print or in motion on camera."
Or in other words, "how do you like them apples?"
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