MaryJanes must be as old as butter at least.
I think it's fair to say The Goldilocks Complex starts at The Sweet Factory. In my case, it really started at the Red Cross Pharmacy where my folks used to fill prescriptions when we were growing up. That's the first place I remember being able to buy an assortment of candy for under a dollar.
Remember the simple joy of filling a bag with a few swedish fish, more than a few sour patch kids, some tootsie rolls, a mini reeces or two, a couple cry babies, a lemon head or fireball if you were feeling daring, and a licorice wheel to round out your lot?
But let's assume these days pharmacies other than CVS's and Walgreens, general stores and video stores (I also remember One Stop Video having penny candy for a while) have entirely gone by the wayside. So kids' first exposure to all there is to consume in the world comes when they accompany first their moms and dads and aunts and uncles on trips to the mall and then when they're lucky enough to get to walk the mall with friends in middle school.
BOOM: ALL. THE. OPTIONS. And now it's not just candy separated by brand and by genre, it's fun dip packs you fill yourself, and M&M's and Jelly Belly's broken out by color ahead of time.
How can a goldilocks complex not set in at the sight? Who the heck knows which choice is juuuust right?
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